My career in the health club industry began in 2003 in Wichita, Kansas where I joined the membership sales team at Genesis Health Clubs.
I sold memberships for about a year at the then four-club company and in 2004 transitioned into the role of Marketing Director and joined the Genesis Corporate Team, with the opportunity to utilize my marketing, advertising and communication education.
Over my 14 year tenure which included advancement to Vice President of Marketing for over 41 clubs in four states, I experienced and marketed numerous new club acquisitions, extensive remodels, grand openings, addition of key classes and group fitness programming and the exponential growth of personal training. With a close relationship to the Owner/President of our clubs, I also acquired the role of his Personal Assistant and gained a wealth of knowledge into nearly every aspect of club ownership.
As an original member of the REX (Roundtables for Executives) Marketing Roundtable, my networking skills and connections within the industry played an integral role in the advancement of my career.
Lindsey Harrison Consulting launched in 2017 allowing me to utilize my experience and expertise to help others in the industry. My focus is helping other health club and studio owners/operators take their marketing to the next level.
While for some clients I handle all marketing needs, others I focus on specific projects or goals within their marketing strategy. Whatever your struggle is, I’m here to listen, provide thoughtful feedback and work to help you and your team increase your lead count and conversion rates.